Elorm Adablah, popularly known as EL, has revealed that many Ghanaian rappers are abandoning rap for singing because of certain reasons.
As many people now claim the rap genre is becoming outlived for them and prefer singing to rap, it has now become a tradition that in Ghana, when you rap for some time, you have to switch to singing before gaining strong grounds in the music industry, except for few rappers.
In an interview with Hitz FM, EL revealed that many Ghanaians have lost taste for rap and are now focused on singing, as singing brings a wider audience as compared to rap.
“The markets we are in now, the attention span is very, very, very small. In my opinion, nobody really has the time to listen to a lot of content and a lot of words within the song. I believe that in this ecosystem that we’re in right now, people just want to have fun.
“A lot of people just want to listen to a catchy song with catchy lyrics and a danceable tune. That is the ecosystem in which we are in Ghana, in Nigeria, and in West Africa in general.
“The rap thing doesn’t really have a foothold here as much as it does in, for example, South Africa, because they have actually built the industry around the rap narrative and they have a market for it.”
“We have a market for rap here, but I don’t think the consumers of hip hop in Ghana—real rap in Ghana—would subscribe deeply to any type of rap coming from Ghana. It’s just a few of us. And the ones that you see out there purportedly doing rap music are not really hooked into the rap community in Ghana.
“So there’s a community in Ghana that appreciates hip-hop music, real rap music. But I don’t think you see them coming out to do too much because it’s not a big deal in Ghana. It doesn’t have a foothold here in Ghana,” EL explained.
EL is a renowned artist whose music has still been a great masterpiece till now. He was crowned the VGMA Artist of the Year in 2016.
